We are an omni-channel platform having both an offline and an online presence, so you can either get the products delivered to your doorstep or pick them up from our store after ordering in the ELAF app.

We aim to provide you with safe-to-eat, pesticide-free fruits and vegetables, farm-fresh meat and milk, freshly caught fish, and other organic home-made items at the best possible prices.

We are currently the only store in the UAE that offers 100+ collections of fresh fish varieties with no chemicals added, collected directly from local fishermen and imported from various countries. We provide 100% fresh, never frozen meat to ensure our customers have clean eating and healthy living. Along with these fresh products, we also market home-made, delicious pickles to make your meals a bit more homely. We also offer grocery shopping to make your shopping experience much smoother by providing your favourite brands delivered to your doorstep .

Our team collects fresh products directly from the farm. Then, at the warehouse, products are passed through a quality checking test, and the best are selected and packed. That is ,we supervise your order from start to finish, making quality checks and thorough inspections before we deliver it to our customers.

We believe that preference differs,but quality unites. That is why we persue bringing the best of nature's unaltered version. Our motto is simple: If it is not fresh, then it is completely free!